The events industry is worth £42.3 billion to the UK economy alone, according to Business Visits and Events Partnership (BVEP) figures. Its importance is hard to overstate, from meetings and conferences, to sporting and musical events, spanning over 10,000 venues and attracting 85 million attendees annually.
NFC has played a huge part in improving the operational efficiency of events all over the world, making things simpler for organisers, while also helping them cut costs. This includes innovations such as NFC Wearables which has revolutionised crowd control, NFC Cards for event attendance and NFC keyfobs which can place a large amount of media in the palm of the attendee.
Event marketing has now taken another huge stride with the launch of TapThat. This exciting new solution for event organisers uses the instant data transfer capabilities of NFC to give event organisers a fresh perspective on event activity with real time analytics.
What are the benefits?
Event organisers utlising the TapThat platform can now keep a much closer eye on the different parts of their event venue, including the footfall and engagement through different stations at a location. With data being accessible on an instant basis, event organisers are now empowered to make real time event marketing and management decisions based on the information channeled to them by TapThat.
Thanks to TapThat, the picture becomes even clearer for event organisers when they take advantage of the platform's attendee data. TapThat is capable of tracking individual attendee movements and engagement, allowing event organisers to gather insights on behaviour at events and build attendee profiles.
TapThat also provides a pathway into a wide range of other in-event marketing activities due to the attendee tracking and location data it offers. This could include competitions based on attendees' behavioural information such as which attendee visited every station at an event, or who covered the most ground.
Better still, data is presented in clear and digestable formats, which can also be downloaded in PDF or CSV format.
How does it work?
TapThat utlises existing NFC products at an event and synchronises them to create a powerful marketing analytics tool.
Event organisers using TapThat will be able to register an account on the Platform and log in and out as and when they choose. When it comes to event time, they are simply required to enter all the relevant skeleton information for the occasion, including the name, date and description etc.
From there, users are able to fill in more specific event details such as the name of the stations, and attendees, if applicable to the event type. Attendee registration is straightforward and flexible, with TapThat providing the option to register before or at the event. Then the magic happens - the synchronisation of TapThat with the different NFC products being used at the event, allowing cross event monitoring of stations and attendees.
Interested in TapThat and want to find out more? Get in touch today by calling +44 (0)1375 378 052 or add nfc.direct on Skype.
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