Apple chose its Worldwide Developers Conference (WWDC), which took place from 5th to 9th June in San Jose, California, as the time and place to announce that its next iOS operating system - iOS 11 - will support Near Field Communication (NFC) technology for the first time.
By most people's reckoning, Near Field Communication (NFC) has enjoyed a remarkable period of growth over the past two to three years, as the number of commercial uses for the technology has mushroomed. We are not only seeing an increasingly innovative range of products appear - ready for use as sales, marketing and logistical tools - we are also witnessing the benefits of NFC becoming more widely recognised as smartphone owners switch on to the potential of their devices.
We live in a time in which technological advancements are happening so regularly, it can be hard to keep up. So while our own organisation resides in the world of Near Field Communication (NFC) and the different fields it occupies, it is not surprising that there is occasionally a little confusion surrounding technologies which are related to, or similar to NFC; namely Bluetooth and Radio Frequency Identification (RFID).
Whether you are a company or customer benefiting from it, or a provider of the technology such as ourselves, there has never been a more exciting time to be connected with NFC. That's because we are moving so fast; both in terms of what is becoming possible, and how long products take to be introduced into a receptive market.
There was a time when display advertising such as billboards was not only the most prominent form of marketing, it was also the talk of the town. Eva Herzigova's famous advert for Wonderbra was credited for literally stopping traffic in the 1990s. Since then we have seen the birth of the digital era.