Near Field Communication (NFC) technology has presented commercial, public and third sector organisations with a host of solutions which can improve operational efficiency, drive consumer engagement and deliver outstanding insights.
In the marketing sphere, NFC Solutions are being used for a wide range of purposes - from allowing instant consumer engagement, to downloads and social media connection. NFC Tags are embedded in Smart Posters and used in branded items from Keyfobs to Beer Mats. Events are also being revolutionised by NFC, with organisers being able to track attendee movements better than ever before, and cashless payment being enabled via smart card systems.
For Charities, NFC has ushered in a new era, making donations available at just the tap of a smartphone, at any time of the day or night. While in the workplace, NFC has an endless number of commercial and industrial uses; from being able to track stock and inventory, to offering more secure access across a site, and offering new options for employee management. And the great thing is that NFC is integrable with existing workplace systems.